RACQ recognised for Townsville Floods response

RACQ has been recognised for its work to alert north Queenslanders of vital information and the help on offer to them, in the wake of the devastating floods which ripped through the region earlier this year.

RACQ spokesperson Lucinda Ross said the Club was proud to have been announced as a finalist in the Mumbrella Awards for 2019 in the ‘Best use of real-time marketing’ category for its community awareness campaign during and after the disaster event which caused havoc in Townsville.

“The Townsville Floods was a one in 500-year flood event and the biggest catastrophe seen in the Asia Pacific so it was really critical we got information out to our members and the community as soon as we could,” Ms Ross said.

“We did this predominantly through social media and our other media channels and it meant we were able to help inform and provide assistance to people who needed it urgently. We’re honoured to have been recognised for our efforts as a finalist in this category.”

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Ms Ross said the next step for the team was to present to the judges this month and convince them we were deserving of the win.