RACQ spokesperson Kirsty Clinton said these accidents were frequent and costly and could cause serious injuries.
“It takes less than a second for a rear-end crash to happen,” Ms Clinton said.
“If a driver takes their eyes off the road to reach for their wallet, a toy, or worse, their phone, that moment of distraction can so quickly end in a crash.
“Nothing is predictable on the road and you can’t control the actions of others, so we’re urging motorists to be in the moment and concentrate on driving until you get to your destination.”
Ms Clinton said while there was often less focus placed on rear-end crashes because they resulted in fewer fatalities or serious injuries, the social and physical costs were significant.
“Whiplash can have ongoing impacts on a person’s health and wellbeing, as well as the cost associated with time off work for treatment and not having access to a vehicle while it’s being fixed,” she said.
The campaign by the Motor Accident Insurance Commission called on motorists to “be a mate and concentrate” after their data showed rear-end crashes represented over 25 percent of the total paid by the Queensland Compulsory Third Party insurance scheme.