The campaign asked organisations to remove the ‘A’, ‘O’ and ‘B’ from their respective logos to highlight the need for more blood donors to donate these missing blood types.
RACQ spokesperson Lucinda Ross said the ‘A’ had been removed from the RACQ logo on the Club’s websites, social media channels and even the signage at the top of RACQ House in the Brisbane CBD to show support to the cause.
“People rarely think about their blood type – or even know what it is – so anything we can do to make people aware of the need for blood in Australia is a good thing,” Ms Ross said.
“Through the campaign we’re encouraging RACQ members and staff to think about donating blood if they can.
“In Australia a blood donation is needed every 24 seconds, this means Australia needs 100,000 new donors in the next year to help save or improve the lives of patients.
“We’re proud to be able to support the Red Cross in their campaign and bring awareness to this issue.
“What’s your #MissingType?”
To make a blood donation appointment call 13 14 95 or visit www.donateblood.com.au.